Put yourself behind the wheel of the all-new 2014 Mazda3 with Mazda Canada's Fast Lane, a Cineplex TimePlay Interactive Film!
Using this interactive app, you can control the big screen, win the race, and experience the thrill of driving the all-new, game-changing 2014 Mazda3 without leaving the comfort of your seat. Then head to your local dealer to test drive the real thing.
The 2014 Mazda3 Fast Lane is in theatres now.Advertising, Motion Graphics, Sound Design2013
Role: Senior Producer + Creative Technologist
Agency: Saatchi & Saatchi
Client: Tourette Syndrome Foundation of Canada
Results: 8,905 people signed up reaching almost 4 Million people in 72 hours.
Notes: 1 billion impressions + abundant press coverage globally.Advertising, Directing, UI/UX2015
Award Winning PSA that literally helped save lives!!
9919 enlisted + 5,020 safely trained at the main event = A North American record.
Best Canadian Commercials Of 2012' http://huff.to/YGzXdM via @HuffPostCanada
CBC personality George Stroumboulopoulos called it the “Best. PSA. Ever!”. #TheUndeading campaign by the Heart and Stroke Foundation and Toronto-based Agency59 followed a lone survivor in zombie-infested Toronto being chased by a horde of walkers, when suddenly she drops dead from a heart attack until some zombies revive her using CPR training.
52 million impressions overall. The spot was picked up by Mashable, AdAge and Fast Company. All this 'viral' attention helped drive people to sign up for the world’s largest CPR training session at Canada’s Wonderland on Oct. 25.
More than 5,000 people showed up to Wonderland to attend the record-breaking CPR training session. That one night is the equivalent of three years worth of people we would train normally in Ontario.
Hearrts! These CPR Zombies Will Make You Undead [VIDEO]
Mashable.com — October 6, 2012
Zombies teach CPR in new public service announcement (VIDEO)
News.Yahoo.com — October 5, 2012
Heart and Stroke campaign uses zombies to promote CPR
TheGlobeAndMail.com — October 5, 2012
Zombies teach CPR in creepy public service announcement
CBSNews.com — October 5, 2012
Fun flash mob shares a serious message about CPR
CTVNews.ca — October 5, 2012
Heart and Stroke Gets Zombie-fied
MarketingMag.ca — October 4, 2012
Heart and Stroke Foundation launches campaign for cardiac arrest awareness
TheStar.ca — October 4, 2012
Wonderland CPR training Timelapse
BEHIND THE SCENES
Charlie the 1st ever CGI Zombie
(Alter Ego & Married to Giants)
Bringing #TheUndeading to life #1
Bringing #TheUndeading to life #2
Bringing #TheUndeading to life #3
Bringing #TheUndeading to life #4
Bringing #TheUndeading to life #5
Creative Direction, Digital Art, Web Design2015
The Great Coffee Conversation: We travelled from coast to coast to hear what people love about Tim Hortons coffee. There's 30 of these wonderful videos online
There is no brand loved more than Tim Hortons when it comes to QSR in Canada. With a focus to remain the leader of coffee, no one can tell the story of Tim Hortons coffee with the zeal and truth and love, that a satisfied customer can.
Travelling coast to coast, from restaurants to hockey rinks, we asked people to tell their story about Tim Hortons and how it fit into their lives. Some of the stories were funny, some were inspiring, others were heart-warming smilers; but every single one was genuine and honest.
We met amazing people along the way, launched the videos in both Facebook and on YouTube. Engagement was fantastic, and the views were astonishing.
Tim Hortons has a presence on Facebook that any brand would love to have. With close to 2,000,000 fans, with the Coffee Conversation videos, we had the perfect opportunity to put them into the online video space.
Advertising, Digital Art, Film2015
I created a number of apps and motion videos for TD bank High Net Work clients to show that TD is building stronger communities.
TD works to enrich communities by contributing to their social and economic development in long-lasting, sustainable ways.
I created the latest TD app found here: www.TDCommunities.com.Motion Graphics, UI/UX, Web Development2015
Over the years I have produced a number of jobs for Honda.UI/UX, Visual Effects, Web Design2015
I produced and directed a number of digital projects for the Stella Artois Brand while working with Grip Limited.Creative Direction, Digital Art, Motion Graphics2015
The Most Glorious Survey Ever!
What's better than taking a survey? Everything. That's why we created a survey like you've never seen before: The Most Glorious Survey Ever! Check it out and give Toyota Canada some of your glorious feedback. Enjoy the ride!Advertising, Set Design, Web Development2013
completed 8 motion videos to be shown online and in store to showcase new digital servicesAnimation, Creative Direction, Motion Graphics2015
A Selection of the digital elements for the Mazda 3 2014 launch across CanadaUI/UX, Web Design, Web Development2015
Digital assets for all media touchpoints including OOH, TV, Web, Print, Autoshow, Social Media, Live events.Advertising, Automotive Design, Digital Art2013
I created a demo video to showcase and give tutorials on how to use the new e-invoicing tool. Direct to client relationship.Interaction Design, Motion Graphics, UI/UX2015
An App that tests people's knowledge on Beers from around the worldInteraction Design, UI/UX, Web Design2015
A wonderful choose your own adventure video style experience with Facebook connect customization, sadly it is not online today but was an amazingly rich web experience for any fortunate enough to play.
The concept was to explain via video why you had certain "surprise" items in your luggage. Once completed you could pack "surprise" items in a friends bag and watch them try to explain online. The best smooth talkers won a trip to vegas.Interaction Design, Storyboarding, UI/UX2015
Website and a full digital campaign in association with Yamaha and Much MusicCreative Direction, UI/UX, Web Design2015
2 more video for The National Ballet of Canada. Rooster is set to music from the Rolling Stones. West Side Story is an adaptation of Shakespeare's classic Romeo and Juliet story set in the USA 60's conceived and choreographed by Jerome Robbins and set to the music of Leonard Bernstein and Stephen Sondheim,Cinematography, Creative Direction, Web Design2015
This work was produced and commissioned by Rain43 on behalf of their client the Canadian Nuclear Association. I was executive producer and added creative input to bring the original concept image to life.
Canada’s nuclear industry is responsible for a broad range of products and services that benefit all Canadians, but just how many Canadians recognize how often our daily lives are impacted by nuclear technology?
With the launch of the Canadian Nuclear Association’s (CNA) new microsite, NUnuclear.ca, the CNA is encouraging people to learn about the benefits of nuclear that go well beyond the safe, reliable power generation that contributes to a clean energy portfolio in Canada.
By visiting NUnuclear.ca, Canadians will learn fun and interesting facts such as how Canada became a leader in nuclear medicine or that nuclear technology helps keep medical devices sterile and safe for thousands of doctors, nurses, and patients to use every day.
Every Canadian who has ever driven a car, has a smoke detector in their home or knows someone who has received diagnostic testing and treatment for cancer, has benefited from the contributions made by nuclear technology.
NUnuclear.ca visitors can explore the contributions the nuclear industry makes to healthy communities in Canada by visiting the five themed vignettes of the NU future: Nuclear at Home, Science & Innovation, Nuclear in Medicine, New Technologies, and Space Age Nuclear. Within each themed vignette are clickable cubes, which open up to reveal a fact about the daily impact of nuclear technology.
NUnuclear.ca is fully integrated with Twitter and Facebook so that users can share relatable and accessible facts and vignettes with friends around the world via the social networking sites. Information can also be shared via email.Creative Direction, Storyboarding, Web Development2013
MISC media related activities, please enquire for more informationBranding, Copywriting, Creative Direction2015
work experience, various MISC productionsArt Direction, Crafts, Creative Direction2015